Clients sometimes ask us how to control their new patient flow. To get more patients, to keep the flow even, or even to pause it.
It’s simple, of course, but it’s based on having workable Internet marketing or direct mail. Without a marketing vehicle (a website, a direct mail brochure, etc.) that consistently attracts interest and motivates someone to call or email to schedule an appointment, you have no way to predictably control your patient inflow.
The simple answer is that we regulate the number of pieces out for our print clients and the campaign budget for our Internet marketing clients. The more print pieces we send out, the more new patients our clients get in. The same for Internet marketing, except this will cap. It’s quite high in large metropolitan areas and much lower in a small town. At this point, if the Internet marketing client wants more new patients, we add another successful marketing vehicle, usually our custom magazine direct mail program.
Marketing works synergistically. A client with multiple marketing channels benefits from name recognition and the reinforcement of the marketing message across platforms, increasing the overall response rate.
