Marketing success, just like success in any endeavor, is produced by knowledge of and experience in the subject at hand, and rolling one’s sleeves up, getting in there and doing hard work until one achieves competence.
While technology does make some actions simpler and faster, it does not think or engage people.
Only people think and engage with other people.
Your new patients are searching the Internet and are digging through their direct mail for something that speaks to them. They are looking for something that resonates with them and seems to offer what they were looking for, or what they would agree is important.
Your marketing needs to engage them a couple of inches behind their foreheads.
Marketing is a battle of the mind.
Once you know what your new patient wants and considers valuable from their viewpoint, it then becomes possible to make a good connection with them. You become more real to them than other dentists who haven’t done any research, and thus are more likely to call you to make an appointment.
This is why, at Gilleard Dental Marketing, we conduct research and surveys, gathering extensive data on your practice, services, equipment, and approach.
This research, data collection, and analysis are among the reasons Gilleard Dental Marketing has achieved such success, with dentists reporting increased numbers of high-production fee-for-service patients.
The famous marketer David Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
Your success in marketing relies to a large degree on knowing your audience, what they want, and what they consider valuable, and then delivering that message through your copy, design, photos, and in all aspects of your website and direct mail pieces.
For a free marketing consultation, please call us at [phone].
