Marketing Tips for High Production Cases

January 4, 2018
by Keith Gilleard

A chart diagram of three tips and a headline. They read: TIPS FOR MARKETING YOUR HIGH-PRODUCTION CASES. 1. Create Marketing the Satnds Out. 2. Survey Your High-Production Patients. 3. Exactly Target Your Marketing.

Create marketing that stands above the crowd. The competition for implant and cosmetic cases is getting stronger by the day, so you need to make your marketing attract attention and engage your target audience.

The way to make sure your marketing WILL attract and engage your target audience is to survey some of your high-production patients about what they were looking for in a dentist and why they chose you. Use the data received from these surveys to enhance your marketing and create more response.

Target your marketing exactly. If you are doing mailings, you want to make sure they are going to the right households. If you are on the Internet, you want to make sure you are using the right keywords and targeting the right geographic areas.

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.