January 4, 2018
by Keith Gilleard
Create marketing that stands above the crowd. The competition for implant and cosmetic cases is getting stronger by the day, so you need to make your marketing attract attention and engage your target audience.
The way to make sure your marketing WILL attract and engage your target audience is to survey some of your high-production patients about what they were looking for in a dentist and why they chose you. Use the data received from these surveys to enhance your marketing and create more response.
Target your marketing exactly. If you are doing mailings, you want to make sure they are going to the right households. If you are on the Internet, you want to make sure you are using the right keywords and targeting the right geographic areas.
About the Author
Keith Gilleard is the owner of Gilleard Dental Marketing. Gilleard Dental Marketing has been providing effective marketing programs for dentists since 2007.