“The magazine has been the best single piece of marketing I’ve done in my 44 years of practice. I have a lot of people come in and say they’ve been holding onto it for 1 or 2 years and finally get around to using it.”
“I get a lot of marketing with postcards and I throw them away. I first had a doctor send out something similar to this and I saw it, read it and I wasn’t looking for a doctor but I was impressed with the material and I hung onto it and then I got a postcard in the mail from you guys about this process and I made the phone call with you. Now I think it’s been 3 or 4 years I’ve been doing the magazine and I’m on my 3rd printing.
“It’s very much oriented towards implants, we see a significant increase in people who are more dentally compromised or are a dental cripple and this leads to bigger cases. We can always tell when the magazine comes out because the phone starts ringing the next week.
“We get anywhere from 5-15 new patients a month off the magazine, if not more. I got 2 new patients today, next week I’ve got 5 or 6 coming in, there must’ve just been a mailing!
“It’s amazing how it fits what I’m doing. The magazine fits the profile of what I’m taking the office towards, which is more complicated cases, implants and Full Mouth Rehabilitation.
“Gilleard Marketing has been an excellent organization. The content is good, the process of developing the magazine was very, very thorough and in depth. It says what I want it to say and it’s done very professionally.
“The patients that come in, they have money and they move forward. The quality of the patients is much higher. It doesn’t bring in people who want short term fixes, it brings in high quality people.”