Successfully Market Your High-Production Procedures

August 8, 2018
by Keith Gilleard

Successfully Market Your High-Production Procedures

A doctor showing a patient x-rays on a screen that is on the wallMany of our clients originally came to us to increase their delivery of procedures outside of cleanings, fillings and crown/bridge. They wanted to deliver more of their higher-production procedures, such as dental implants, cosmetic dentistry and full-mouth reconstruction. The marketing they had been doing was either not getting them many results or not getting them the type of patients they wanted.

When we investigated their existing marketing, we found the main problem to be a website or direct mail that was generic and didn’t interest and engage the target demographics. 

The Solution
If your marketing materials are generic, personalize them by writing about your practice and its services and by including actual photos of your practice and patients. This is definitely a good first step toward improving your marketing. If you really want to score well, we can help you take your marketing to the next level.

Scientific Marketing to Attract High-Production Cases
We use scientific marketing, including market research and surveys, to isolate the exact imagery and messaging that will interest your target demographics in doing their dental work at your practice. Each marketing item we make is created and written just for your practice. We even go to your practice to do a custom photo shoot of the doctor(s), the practice and some of your actual patients. 

We use the same scientific approach to effectively reach your target demographics through state-of-the-art direct marketing distribution methods. 

A display of two example custom dental marketing magazines We use these scientific marketing techniques in our highly successful Custom Magazine Program, a direct mail marketing program designed to attract and interest people for the specific procedures our client most wants to deliver. 

If you would like to find out how to increase your new patients for your high-production procedures, please give us a call at 855-486-2410 or click here to email us

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.