What is the most workable way to market your dental implant services?

September 11, 2018
by Keith Gilleard

We have helped many dentists successfully market their dental implant services, including implant-supported bridges and dentures and same-day hybrid dentures.Through the years we have isolated the most successful and cost-efficient methods to market dental implants. 

Internet Marketing for Dental Implants 

Website DesignWith the advent of 3D imaging in dentistry, more dentists than ever have been able to offer their patients dental implants. This has also made dental implant marketing very competitive, especially on the Internet. Internet marketing for dental implants can be tough to succeed with due to the high cost-per-click of paid advertising and the high competition for top spots in the natural results. Some geographic areas are particularly tough to market in, such as metro areas with dense populations of dentists. 

While we can get decent results with Internet marketing, we recommend our direct mail program as either a supplement to Internet marketing or as a replacement of it for a higher return. We can provide a free analysis to review your Internet marketing on how it can be improved to market dental implants, and to assess how well our direct mail program can work for you. Call us at 855-486-2410 or email us here

In any case, we recommend you have a custom website that showcases correctly your dental implant services. As well as coming  directly through the Internet, people come to your website from other sources, such as referrals and your other forms of marketing.

Our Most Successful Marketing Program for Dentists 

Dental-Implant-Magazine-MarketingOur most successful program for implant marketing is our Custom Magazine Direct Mail Program. Our 12- or 16-page magazines are made exclusively for your practice and are designed to appeal to people needing more extensive dental work. These magazines are sent to your target demographics. The magazines' engaging format and similarity to commercial magazines makes them attractive, interesting and desirable to keep. Best of all, they are able to elicit high response for implant services, including large full mouth reconstruction case.   

About the Author

Keith Gilleard
Keith Gilleard is President of Gilleard Dental Marketing. Gilleard has been providing effective and unique marketing programs for dentists since 2007.