When we formed our dental marketing company in 2007, we knew we needed a marketing medium that would reach all the target demographics for larger cases. Like all other dental marketing companies, we made websites and did digital marketing.
However, we wanted something unique, a marketing medium that would make our clients stand out from the crowd. We wanted to do proactive marketing that didn’t wait for people to search and arrive on the client’s website.
There are so many types of audiences that are difficult to reach online, such as the older demographic, the procrastinators, and people who just don’t know about the solutions available for their dental situation or that there is a dental office they can trust.
According to a Pew Research study conducted in April 2021, a whopping 27% of older US adults say they do not use the internet at all and rely on other sources for information about services they need.
The most obvious medium was direct mail. One of the most common questions we get from dentists is, “Isn’t direct mail dead?” The simple answer is “no” (which is why you see it in your mailbox all the time). However, most direct mail, such as postcards, brochures, and coupons, won’t work for dentists unless they offer large discounts or free services.
My partner and I are from corporate and agency marketing backgrounds. We studied and researched what would work for dentists and developed our custom magazine program. We applied the successful practices of large corporate marketing to dental marketing.
Our custom magazines are designed to motivate your target demographics to get the procedures they need and receive them at your practice. The magazines look, feel and have the authority of commercial magazines. Above all, they can get you the high-value cases you want, including implants, full-arch, cosmetic, ortho, full-mouth rehabilitation, periodontics, one-visit dentistry, and more.
We have been doing this for 15+ years and have helped many dentists take their practices to the next level. We’d like to do that for you.
Free Marketing Consultation
We’ll evaluate your practice and determine the best marketing strategy for you. We’ll answer any of your questions and provide information on what return you could expect from your marketing investment.
Call us at 855-486-2410 or schedule online.
