We Can Help You Market in Memphis
- Single Implants
- Implant-Supported Bridges
- Implant-Supported Dentures
- Implant-Retained Dentures
- Full-Arch Cases
- Hybrid Dentures
- New Teeth in One Day
- Full-Mouth Reconstruction
One of our main focuses is marketing dental implants and full-arch cases in the Memphis Area. We have proven success in reaching target markets for implants and full-arch cases, and then getting these people interested in coming into our clients’ offices for the dental services they need.
We started marketing dental implants for our clients in 2007 and we have helped hundreds of dentists considerably increase their number of implant and full-arch cases.
How to Get More New Implant Patients
In implant marketing you want to reach two main types of market:
- People actively looking for a dentist for dental implants or full-arch reconstruction.
- People who are candidates for dental implants but are unaware of the benefits of implants or full-arch tooth replacement.
We have affordable and cost-effective marketing solutions to reach both types of potential patients. We use digital and print marketing and tailor the marketing strategy to the individual practice and desired budget.
Free Dentistry Marketing Analysis and Consultation
Call or contact us online for a Free Marketing Analysis and Consultation. Find out how we can help you increase your implant and full-arch cases, and get any questions on marketing answered by our lead marketing consultant.
We will analyze the opportunities in the greater Memphis area and what type of marketing will work best for your practice and situation. Our analysis includes a study of your:
- Location and population dentist in the immediate and surrounding areas.
- Area demographics such as income and age.
- Competition, especially online.
To schedule your No-Obligation Consultation, call 855-486-2410 or fill out our Free Consultation Form below.
We Can Help Your Practice Stand Out From the Crowd
Each year more dentists offer dental implant treatment, making marketing for implant and full-arch cases more and more competitive. However, using state-of-the-art marketing, employing the techniques employed by big corporations but adapted for dentists, we can ensure you stand out from the crowd and get a good volume of implant cases.
We use cutting-edge digital marketing, including custom websites, local search engine optimization and pay-per-click advertising, and direct mail that is far superior to brochure and postcard mailings. Our marketing is completely personal to you, with photos and content featuring the benefits of getting treatment at your office.
The key to success in marketing is the same scientific approach used by major ad agencies and corporations. We've adapted these for implant marketing. We use research and surveys to get a look into the mind of your target audiences and create marketing that really resonates with them, and prompts them to book an appointment at your office for their implant work.
Free Marketing Analysis and Consultation
In our free marketing consultation, you can learn more about our dental implant marketing and the services we offer. We’ll discuss your goals and answer any questions you have. We'll do an analysis of your practice, area, and competition to evaluate the opportunities and create an implant marketing strategy that will work best for your practice.
Call 855.486.2410 or fill out the form below to schedule your consultation.
Success Stories with Gilleard’s Implant and Full-Arch Marketing
The most successful way of attracting new patients I have found…
“…has been with the help of Gilleard Dental Marketing. Gilleard put together a customized website and marketing program BASED ON MY PRACTICE. From the DAY we went online with our new website, with online advertising, we began attracting quality new patients looking for the type of dentistry I like to deliver. Implants, crowns, veneers, cosmetic dentistry and Invisalign® are some of the procedures our new patients HAVE COME IN REQUESTING! When new patients come in they are looking for treatment.”
Gilleard Dental Marketing has created the best website I’ve ever seen and the magazine has worked better than I hoped for.
“I have been using various marketing media for my dental practice for the past eight years. I relied mostly on TV marketing and some direct mail marketing and was able to produce a considerable income but at a significant cost. Wanting to improve my margin of profit, I decided to try a different approach. Last year I used Gilleard Dental Marketing to develop both a website and a custom magazine and the results have been fabulous.
“My marketing costs have reduced while gaining more qualified patients, thus increasing profits and decreasing stress. For anyone saying, ‘A good website is too expensive,’ I say ‘It’s one of the least expensive ways to market.’ Sure, there is an upfront fee to pay but over time it becomes increasingly less until it almost disappears and the returns are invaluable. Gilleard Dental Marketing has created the best website I’ve ever seen and the magazine has worked even better than I hoped for.”
Most of my high-production cases come to our office because of Gilleard's magazine...
“As a long-time client of Gilleard Marketing, they have continually provided me with a consistent level of new patients.
“Most of my high-production cases come to our office because of Gilleard’s magazine, bringing in an average of 4-6 full-arch cases each month.
“Without question, a Gilleard magazine is the best way to market your implant and high-production services.”
Four times as many patients the first month I was with Gilleard.
“I’ve been marketing as a periodontist for a number of years and as you know, as a periodontist, we have a shrinking market that we’re marketing to when we’re working with general dentists. That doesn’t mean we take general dentists out of the equation, but frankly there are a number of things we can do and we do them very well and of course one of them is dental implants.
“Marketing is increasingly important for the periodontist. Patients need to know how to find us as the source for treatment planning of complex dental cases. And that’s what Gilleard Dental Marketing has done, brought patients to our office that need complex care.
“When I went to Gilleard I had a lot of experience in marketing myself: I’d had a website and had done different campaigns to bring patients in. When I went with Gilleard, I found that they were able to increase the number of patients that I got. Four times as many patients the first month I was with Gilleard.
“We started with the website and accompanying Google AdWords campaign. Such brings us 20-25 new patients every single month. We then added the sixteen-page magazine to provide additional marketing punch. The magazine is a great public relations as well as marketing piece. We are getting an additional 25-30 new patients from that magazine.
“Periodontists, let’s remember who we are. We are diagnosticians first. We develop predictable treatment plans and work with restorative dentists as well as other specialists to produce long-lasting smiles and function. If you have the mindset that you want to see more patients who need and want the services that we provide, Gilleard can and will provide those patients to you.
“I recommend Gilleard very highly to you. They can create an innovative campaign that’ll make you look professional and will bring more patients into your office.”
Periodontist
Gilleard is our biggest referral and makes up 25% of our implant business.
“Our office started using Gilleard Marketing a little over a year ago and the magazine has transformed our implant business. Gilleard is our biggest referral and makes up 25% of our implant business. Consumers are now, more than ever, doing more research on their own. Our dental practice has seen a paradigm shift since Covid-19. Our magazine ending up in the hands of potential patients, who were staying home and a captive audience, has been the key to our post Covid-19 phenomenal growth. Our marketing efforts through Gilleard has also brought in patients who have not seen a dentist in years. We have attracted full mouth reconstruction patients that didn't know where to start!
“We are located in a densely populated area with other oral surgery practices and the magazine has really given us an edge to educate potential patients. Our marketing with Gilleard has consistently outperformed other marketing concepts we attempted in the past. The Gilleard Team has always offered us exceptional customer service and keenly pays attention to our needs.”
Oral Surgeon
Our return on investment from the Gilleard magazine has been 8-1, and this ratio is even higher if you take into account the people referred by the Gilleard patients.
“We have a practice in one of the most competitive areas in the entire U.S. There are 300 dentists within 5 miles of our location, and 11 general dentists just in our office park. Our previous marketing hadn’t worked, because many dentists here do the same kinds of marketing.
“We came across the Gilleard company a couple of years ago, and decided to sign on with them. They produced an extremely professional and eye-catching magazine. We mailed these magazines out to people in our area, and the results have been spectacular.
“This magazine generates a lot of people who need and want higher-end dentistry, such as cosmetic dentistry and full mouth reconstructions. The beauty of this magazine is that the people who call from it are half-sold on treatment before they are even scheduled. It is amazingly easy to schedule these people, even though they are coming in for more expensive treatment. The people who are attracted by the magazine are people who are more interested in the highest quality dentistry than in their insurance coverage. This is a refreshing difference from the average patient.
“Our return on investment from the Gilleard magazine has been 8-1, and this ratio is even higher if you take into account the people referred by the Gilleard patients. We have generated a dozen cases $30,000-50,000, and another couple of dozen cases between $10,000-25,000. And there have been many more people who needs less treatment.
“The Gilleard magazine is our single greatest source of new patients. And these patients refer in other excellent patients. I highly recommend the Gilleard magazine to any dentist who consider himself or herself an excellent clinician who wants to give people the very best dentistry. This form of marketing will set you apart from other dentists in your area.”
The return on investment has been remarkable. It’s been around 7–8 times the initial investment to start the campaign.
“I’ve been using Gilleard Marketing for about 4 years now. They are an amazing company to work with. I have a heavy emphasis on dental implants in my practice. One of the reasons I hired Gilleard was because I wanted to grow that part of my practice.
“It was incredible what they did. That process was exhaustive. I’ve never seen a company do something like that. A lot of advertising agencies, when you hire them, just have a clever postcard to send out or a tag line.
“Gilleard Marketing came up with a comprehensive approach to put our best foot forward. How can we have an online presence; how can we have a print campaign; how are we going to have an internet campaign and a website presence that is really going to all tie together and create a constant and consistent flow of patients for us each month? That’s exactly what they did. It’s been phenomenal to watch. The numbers range anywhere from 25–30 new patient interactions just off of the website and internet marketing alone. That’s not even considering print media. And those are quality patients that come into the office and they end up doing high-production procedures that really help the practice grow.
“The return on investment has been remarkable. It’s been around 7–8 times the initial investment to start the campaign. They track every dollar you spend. They know exactly how many people are clicking on the Google AdWords ads, they know how many people call your office and where they came from. They even record the phone calls and listen to your staff and help you understand where along this process you can improve, from the patient finding out who you are to scheduling an appointment. They know what’s causing the person to actually come in and perform treatment with you. I think that alone—being able to track your dollars and understand how your spending is coming back to you and helping the bottom line of your business—is worth every dollar.
“I can’t say enough good things about Gilleard and the process they use to get the magic formula, as it were, to make your office grow.”
The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us.
“Before we found Gilleard Marketing, we were trying to find patients who could afford to pay for treatment; now, after sending out the magazine, we’ve reached the right public who need our services.
“If you need more patients than you know what to do with, use Gilleard Marketing. We’re booked out five weeks now where before we may have been booked out two weeks. We used to spend $2,700 a month on listing services and ad marketing and it was a waste of money. The money we spend with Gilleard gets results. We get bigger cases. What’s great about the magazine is the patients that come in are pre-sold on using us. We were out of town and a call came in, we referred them to another doctor, and they said they would wait until we got back! Collections are up 30k-90k per month and recently we had the highest ever collections in a month.
“We are buying the building next door to us because we can’t service all the patients and we are in the process of hiring a periodontist to help with the load of new patients. You won’t be wasting your money with Gilleard.”
This magazine has been absolutely amazing in the response created from both existing and new patients alike. It has created for us the ‘expert status’ necessary to attract patients for the high-production procedures which we most desire to perform. Along with our website, this advertising piece has been by far the most successful of my entire career.
“I have been working with Gilleard Dental Marketing for the past several years, after being referred to them by a former mentor. Having had two prior websites for my dental practice which were rather nonproductive, expectations for the new website were lukewarm. But then, Keith and his team set to work surveying my patients and interviewing me about the practice. In addition, Keith himself flew out to New Jersey to photograph my dental practice — our team in action as well as a number of our patients. Using all the information they had gathered and Keith’s amazing photographs, our new website was developed.
“The end result was that this website far exceeded our expectations and has been by far the most productive marketing investment in my 30 year career. In addition to developing this website, the Gilleard Group has been responsible for the website’s SEO and Pay-Per-Click program. As a result of their efforts, our message has reached a number of prospective patients and has resulted in a steady stream of new patient emails and phone calls. In addition, the tracking provided by Gilleard has been helpful in determining the development of our marketing efforts.
“More recently, having established a sense of trust for Gilleard’s marketing expertise, we decided to proceed with the production of a magazine which highlights our office and the procedures which we provide. This magazine has been absolutely amazing in the response created from both existing and new patients alike. It has created for us the ‘expert status’ necessary to attract patients for the high-production procedures which we most desire to perform. Along with our website, this advertising piece has been by far the most successful of my entire career.
“I highly recommend the entire Gilleard team to any dental office who seeks to enjoy a successful marketing campaign. Their level of creativity, expertise and experience has resulted in a most productive investment for our dental practice.”