It is well known by advertising and marketing pros that advertising works best when done as a campaign. You see an ad on TV to buy, let’s say, the latest BMW. Then you see a billboard with the same message and imagery. And then you hear a radio ad, and see an ad in a magazine you like … and the next thing you know you are fully sold on getting the latest model BMW.
This is a marketing/advertising campaign. BMW’s ad agency will have other parts of its campaign rollout, including Internet marketing, social media, sales relationships, etc.
The essence of a marketing campaign is the repeated message. The message should leverage surveyed “hot buttons” and use appropriate imagery to drive it home. The targeted audience sees the message across different media, builds an affinity for the product, and then develops a desire for it.
A successful synergy for dental marketing
One of the most successful marketing combinations we have ever used in dental marketing is our custom dental magazine designed for one dentist, distributed to targeted areas in his town, in synergy with a strong website.
Many of our clients who have this in place double or even triple the number of new patient calls they had gotten with only the website. And because our magazines prominently feature reconstructive and cosmetic services, they attract new patients who want to give their teeth or smiles a makeover.
Building an unstoppable marketing machine!
Other marketing that we have found helps build up this marketing synergy includes:
- Mobile websites – mobile traffic has at least doubled for most of our clients over the last year
- Postcards can work decently in conjunction with a good website
- Newsletters to patients
- Focus sites – a site dedicated to one service, such as dental implants
- Adding high-quality video to the website can increase new patient reach-in
To make an appointment, call (855) 486-2410 or click here to request an appointment online.
