Custom Dental Marketing Program
Gilleard Dental Marketing programs provide unique, custom marketing services for dentists and dental specialists that have been proven to work and provide high return on investment and increased practice profitability. Each of our programs is designed to help the dentist and dental specialist procure the type of cases they most want to deliver.
We make sure we understand your practice and your goals and provide dental marketing that is a true reflection of your strengths and philosophy of practice.
We provide two main programs:
- Internet Dental Marketing Program
- Custom Magazine Direct Mail Program
Our Custom Magazine Program is designed specifically to get our clients larger cases, such as implants, full-arch, cosmetic, orthodontics, laser periodontics and full-mouth rehabilitation. It can reach more target demographics for large cases than Internet marketing. It is also generally more cost-effective than Internet marketing for these types of cases.
Custom Dental Magazine Direct Mail Marketing Program
This unique program gets superior results for our clients. It is especially popular with dentists who want to procure a steady stream of high-production cases such as implants and full-mouth cases. Our custom magazines are made just for your practice. They stand out from all other direct mail and are attractive, interesting and authoritative. They are designed to engage the reader and prompt him or her to go to your practice thus generating new patients. Our clients tell us how the magazine often pre-sells the reader, so that they come to their practice ready to sign up for the treatment they need.
Internet Marketing & Dental Website
We have been successfully doing Internet marketing for dentists since 2007. We know how to make a website that will convert visitors to new patients, and how to drive a high volume of people to your website. Our websites are created using our signature custom marketing plan.
Our Internet marketing programs are tailored to the individual practice. As well as a custom website, they can include pay-per-click marketing campaigns, search engine optimization, social media, reputation management and directory management. We analyze what media will work best for the services you want to market and your geographic area.
Our Internet marketing program is synergistic with our Custom Magazine Dental Marketing Program and clients of our magazine program receive reduced rates on our Internet marketing programs.
Dental Implant & Full-Arch Dental Marketing
We have a strong focus on dental implant marketing and we are very successful at it. Our clients routinely procure a good volume of implant and full-arch cases per month. We know how to position your practice so that you are the practice of choice for implant services.
Get Your Front Office Trained on New Patient Scheduling
Many dental practices have front desk personnel that are not specifically trained in scheduling new patient calls. Your practice can lose many potential new patients and waste your marketing dollars. Typically we see scheduling ratios around 25 percent when we first start with a client. Scheduling ratios should be closer to 50 percent and above. We provide training programs that can take your front desk to that level and beyond to generate more income from your marketing as a result.