Why should I choose Gilleard Dental Marketing?

Name: Dental Marketing Programs
Brand: Gilleard Dental Marketing

We have specialized in dental marketing for over 10 years. This has provided us with a large, long-term body of market research that shows us what works. We are results-driven and we track the statistics of all our marketing actions. We have demonstrated the ability to procure high-production cases. Our marketing efforts are highly individualized as is our customer service – we are easy to reach and respond quickly.

Dental Marketing Programs | Gilleard Dental Marketing

Custom Dental Marketing

Gilleard Dental Marketing provides unique, custom marketing services for dentists and dental specialists that have been proven to work and provide high return on investment and increased practice profitability. Each of our programs is designed to help the dentist and dental specialist procure the type of cases they most want to deliver.

We make sure we understand your practice and your goals and provide marketing that is a true reflection of your strengths and philosophy of practice.

We provide two main programs:

Internet Marketing Program

Custom Magazine Direct Mail Program

Our Custom Magazine Program is designed specifically to get our clients larger cases, such as implants, full-arch, cosmetic, orthodontics, laser periodontics and full-mouth rehabilitation. It can reach more target demographics for large cases than Internet marketing. It is also generally more cost-effective than Internet marketing for these types of cases.

Image of a custom dental magazine cover.

Custom Magazine Direct Mail Program

This unique program gets superior results for our clients. It is especially popular with dentists who want to procure a steady stream of high-production cases such as implants and full-mouth cases. Our custom magazines are made just for your practice. They stand out from all other direct mail and are attractive, interesting and authoritative. They are designed to engage the reader and prompt him or her to go to your practice. Our clients tell us how the magazine often pre-sells the reader, so that they come to their practice ready to sign up for the treatment they need.

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Internet Marketing

We have been successfully doing Internet marketing for dentists since 2007. We know how to make a website that will convert visitors to new patients, and how to drive a high volume of people to your website. Our websites are created using our signature custom marketing.

Our Internet marketing programs are tailored to the individual practice. As well as a custom website, they can include pay-per-click marketing, search engine optimization, social media, reputation management and directory management. We analyze what media will work best for the services you want to market and your geographic area.

Our Internet marketing program is synergistic with our Custom Magazine Marketing Program and clients of our magazine program receive reduced rates on our Internet marketing programs.

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Image of a dental assistant helping a patient into an X-ray machine.

Dental Implant & Full-Arch Marketing

We have a strong focus on implant marketing and we are very successful at it. Our clients routinely procure a good volume of implant and full-arch cases per month. We know how to position your practice so that you are the practice of choice for implant services.

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Front Desk Scheduling Training

Many dental practices have front desk personnel that are not specifically trained in scheduling new patient calls. This can lose you many potential new patients as well as waste your marketing dollars. Typically we see scheduling ratios at around 30 to 50 percent when we first start with a client. Scheduling ratios should be at least 70 percent. We provide training programs that can take your front desk to that level and beyond, and generate double or more income from your marketing as a result.

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Frequently Asked Questions

Marketing budgets are determined by the business goals you have for your practice. A practice that mostly provides "bread-and-butter" procedures such as hygiene, fillings and crowns, and relies on being in network with insurances, can work with a relatively small budget to create an Internet presence and possibly to do some sort of coupon mailings.

If you have a specialist practice that relies on referrals, your marketing budget will be mostly for marketing to your local referring doctors. However, more and more specialist practices, such as periodontists and oral surgeons, find they need to market directly to the prospective patients in order to be sufficiently profitable.

Procedures such as implants and full-arch treatment can be costly to market online as competition is very high. A cost-effective alternative is direct mail such as our custom magazine, which is designed to reach your target demographics.

We will work with you to set a realistic marketing budget for your unique business goals, and our marketing plans are designed to create the best possible return on your investment.