Why should I choose Gilleard Dental Marketing?

Name: Dental Marketing Programs
Brand: Gilleard Dental Marketing

Dental Marketing Programs | Gilleard Dental Marketing

Custom Dental Marketing

Gilleard Dental Marketing provides unique, custom marketing services for dentists and dental specialists that have been proven to work and provide high return on investment and increased profitability. Each of our programs is designed to help the dentist and dental specialist procure the type of cases they most want to deliver.

We make sure we understand your practice and your goals and provide marketing that is a true reflection of your strengths and philosophy of practice.

Our programs are synergistic and are designed to make the most of your marketing dollars.

Image of a custom dental magazine cover.

Custom Magazine Direct Mail Program

This unique program gets superior results for our clients. It is especially popular with dentists who want to procure a steady stream of high-production cases such as implants and full-mouth cases. Our custom magazines are made just for your practice. They stand out from all other direct mail and are attractive, interesting and authoritative. They are designed to engage the reader and prompt him or her to go to your practice. Our clients tell us how the magazine often pre-sells the reader, so that they come to their practice ready to sign up for the treatment they need.

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Internet Marketing

We have been successfully doing Internet marketing for dentists since 2007. We know how to make a website that will convert visitors to new patients, and how to drive a high volume of people to your website. Our websites are created using our signature custom marketing.

Our Internet marketing programs are tailored to the individual practice. As well as a custom website, they can include pay-per-click marketing, search engine optimization, social media, reputation management and directory management. We analyze what media will work best for the services you want to market and your geographic area.

Our Internet marketing program is synergistic with our Custom Magazine Marketing Program and as unit provide even more new patients. Clients of our magazine program receive reduced rates on our Internet marketing program.

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Image of a dental assistant helping a patient into an X-ray machine.

Dental Implant & Full-Arch Marketing

We have a strong focus on implant marketing and we are very successful at it. Our clients routinely procure a good volume of implant and full-arch cases per month. We know how to position your practice so that you are the practice of choice for implant services.

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Front Desk Scheduling Training

Many dental practices have front desk personnel that are not specifically trained in scheduling new patient calls. This can lose you many potential new patients as well as waste your marketing dollars. Typically we see scheduling ratios at around 30 to 50 percent when we first start with a client. Scheduling ratios should be at least 70 percent. We provide training programs that can take your front desk to that level and beyond, and generate double or more income from your marketing as a result.

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Frequently Asked Questions

Marketing budgets are determined by the business goals you have for your practice. If you just want to maintain your current practice volume and you only need a slight increase in patients, this can be accomplished with a modest advertising budget. The budget for a new practice will generally be somewhat higher. A much larger budget is required for practices that want to experience dramatic growth. We will work with you to set a realistic marketing budget for your unique business goals, and our marketing plans are designed to create the best possible return on your investment.

We have specialized in dental marketing for over 10 years. This has provided us with a large, long-term body of market research that shows us what works. We are results-driven and we track the statistics of all our marketing actions. We have demonstrated the ability to procure high-production cases. Our marketing efforts are highly individualized as is our customer service – we are easy to reach and respond quickly.